Client Login Button
Module Top
Module Bottom
Module Top
MANAGEMENT
MARKETING
PLANNING
TRAINING
Module Bottom
Billboard
The Majic Touch: Transforming Transportation
SERVICES

Overview

We are more than an advertising agency—more than transit planning consultants—Majic Consulting Group is uniquely structured as a fully integrated consulting firm serving the public transportation industry. We offer a full array of services for the public transportation industry. These services include:

Our expertise is in adapting innovative and creative solutions that have proven successful in other industries to the unique world of transportation.

SERVICES

Management

Our team members have held management positions in transit agencies, transit industry suppliers, Fortune 100 companies, and entrepreneurial enterprises. We bring the best practices from both the public and private sectors and adapt them to meet management challenges in the public transportation sector.

We can assist you with all your management needs, including

MANAGEMENT

Performance Audits

Performance audits, whether required by state statutes or voluntary, provide an opportunity for public transportation providers, planning agencies, and contract operators to get an unbiased evaluation of their operations. We have conducted performance audits for over 40 organizations across the country. We have conducted specialized functional audits (maintenance, Americans with Disabilities Act), compliance audits (state and federal regulations), and general performance audits to evaluate the efficiency and effectiveness of the operations.

MANAGEMENT

Management & Organizational Reviews

Most public transportation operators and planning agencies have evolved over time as needs and people have changed. Procedures and processes are often not well documented. Our team of transit professionals, who have worked both in and with a variety of different agencies, can help you determine staffing requirements, document policies and procedures, make the best use of contractors and consultants, and structure your organization to operate more efficiently.

MANAGEMENT

Economic Impact Studies

Every dollar invested in public transportation generates six or more dollars in the local economy. We have completed feasibility studies for transit-related capital improvements and generated cost/benefit analyses for new investments.

MANAGEMENT

Grant Management

Funding requirements for federal and state grants are often complex and time-consuming. With a limited staff, it is often difficult for transit agencies to take advantage of specific funding opportunities. Whether it's writing a new grant proposal or setting up policies and procedures to comply with specific grant requirements, our professionals can help.

MANAGEMENT

Funding Analysis

Federal and state lawmakers pass an array of legislation every year which can provide your agency with new opportunities or implement new restrictions or requirements. Our staff can help you determine what new or pending legislation will mean for you and how you can apply the legislation to benefit your agency's operations.

MANAGEMENT

Legislative Analysis

Federal and state lawmakers pass an array of legislation every year which can provide your agency with new opportunities or implement new restrictions or requirements. Our staff can help you determine what new or pending legislation will mean for you and how you can apply the legislation to benefit your agency's operations.

MANAGEMENT

Requests for Proposals (RFPs)

Procurement is one of the most time consuming and potentially expensive activities that your staff performs. Our staff will prepare your Request for Proposals to meet federal, state and agency guidelines, develop unambiguous, but flexible, quantitative evaluation criteria, and provide guidance during the interview and evaluation process to help you select the best vendor to meet your specific needs.

SERVICES

Marketing

We bring together some of the best and most creative minds in marketing and advertising with a singular focus on public transportation. We know what works. We take the best marketing ideas from consumer products, such as cars, music, computer products, cosmetics, and fast food, and transform them to develop exciting, innovative transportation marketing programs with that essential dash of dash of style—the majic touch!

We offer a full array of marketing services, including:

MARKETING

Marketing Planning

An integrated strategic marking plan will grow your ridership, enhance perceptions of your service, and increase awareness of your organization. Strategies provide focus; tactics give the plan context; programs and campaigns put a marketing plan into action. We connect each strategy with programs and campaigns that make the plan real and ready to put into action.

MARKETING

Marketing Management

Small agencies can rarely afford to adequately staff a marketing department. Even larger agencies can often only afford a skeleton staff. Our public transportation marketing professionals will operate as your marketing staff or an extension of your current staff for a fraction of the cost of a full-service marketing department.

MARKETING

Advertising

Effective advertising depends on both getting the message right and selecting the best medium for relaying the message to your specific audience. Our creative team will work with you to develop a message that will motivate your target market. We build means of measurement into each campaign so you will know if your advertising is achieving its objectives.

MARKETING

Market Research & Analysis

Market research can help you make better decisions about your service and your marketing. Whether you are looking for effective ways to recruit new riders, retain exiting riders, or build constituencies, we can design a research project to achieve your objectives. We have developed quantitative and qualitative market research techniques uniquely designed for the public transportation environment.

MARKETING

Collateral & Informational Materials

A study by the Educational Testing Service found that half of college graduates could not read a bus schedule. Bus schedules should not be that difficult to decipher. We use tested principles in designing unambiguous, logical schedules and maps so even a PhD can understand how to use your system.

MARKETING

Proposals

Some agencies do not have the time or in-house capabilities to research, develop, and submit successful marketing proposals. As an experienced transportation marketing firm, we will work with you to highlight your unique qualities while creating a captivating marketing position that will impress your potential client. Our vast knowledge of marketing strategies and proposal requirements (including DBE requirements), along with our one-of-a-kind creativity enable us to write winning marketing proposals.

MARKETING

Community and Ethnic Outreach

Public transportation is an integral part of the community, and as such, extensive and regular community involvement strengthens it. Our creative approach to outreach increases participation from all people, but specifically disadvantaged groups that may not be familiar with how to let their views known. This includes ethnic minorities, new residents, non-English speakers, seniors, youths, and persons with disabilities.

SERVICES

Planning

With our extensive experience with both large urban transit systems and small rural operations, our team assists large and small public agencies in developing plans to best use their resources to meet the specific transportation needs in their communities. Our experience includes new starts, route and schedule alignment, demand-response service, and other non-traditional services.

Planning services we provide include:

PLANNING

Strategic & Long Range Transportation Planning

A strategic view is required to ensure that your limited resources and investments are achieving your long term view of public transportation in the communities you serve. Visioning provides focus for your transit program. Strategic planning delineates the short term, intermediate, and long term steps required to meet your goals. Our team members have developed strategies for 20-year Regional Transportation Plans and Long Range Transit Plans, as well as for major corporations.

PLANNING

Short Range Transit & Transit Development Plans

Transit agencies face many challenges, including reduced funding, contractor effectiveness, declining farebox recovery due to rising costs, and increasing demand for services. A Short Range Transit Plan or Transit Development Plan should address each of these challenges, along with other critical issues that may be facing your operations. Our customized approach, combined with our experience with multiple transit systems throughout the country, provides a Plan that allows your agency to take advantage of opportunities, while minimizing the negative impact of environmental forces.

PLANNING

Special Transit Studies

Whether it is a feasibility study for new capital improvements, fare analysis, or a study to determine how to better coordinate overlapping services, Majic can construct a study to answer your questions and help you make better decisions.

SERVICES

Training

Identifying challenges of your organization can sometimes prove to be a difficult task. Majic will work with you to identify key challenges and will then develop a unique seminar and/or workshop to address your needs. Hands-on techniques are utilized to build working knowledge of how to create and implement a marketing plan or manage other transportation-related functions.

Seminars include: Transbranding – The Total Marketing Solution, Take One Giant Step, and Profiting from Green Marketing.

Workshops include: From Need to Desire, The Majic of Marketing, and Management Integrity.